was a success!!
BICACON GROUP’s Mothers’ day breakfast was a success!!
The purpose of doing such events is to focus on driving the brand internally. Strengthening the brand internally builds a connection between the employer and employees.
As a result, employees begin to have confidence & believe in the brand, be motivated to work harder and stay loyal to the brand .
Furthermore, internal brand development also aims to achieve the following:
Build a successful organisation
Bring to focus the strategic importance of considering employees as internal customers
Encourage the employer to strive to be “The Employer of Choice”
Encourage employees to deliver on the vision, mission and values of the organisation
Sensitise employees to be brand aware (as brand ambassadors) because they interact with clients and stakeholders
Therefore, it is all our responsibility to represent the brand well!!